Dr. Sami Carouba is a distinguished executive with over 25 years of leadership experience at prominent multinationals including SC Johnson, Henkel, and Unilever, predominantly in the Middle East and Africa. His expertise in turning around underperforming markets, penetrating new markets, and expanding existing businesses is underpinned by his exceptional skills in relationship management, negotiation, and strategic alliances.

A master of innovation and strategy, Dr. Carouba leverages design thinking and business family sciences to spearhead transformative business initiatives that boost customer value and competitive advantage. His academic credentials are extensive, holding an MBA in Management, an LLM in International Commercial Law, and a Doctorate in Business Administration. He has also completed executive programs at prestigious institutions like MIT, Wharton, and Harvard.

Beyond his executive roles, Dr. Carouba is an active multi-board member, a dynamic keynote speaker, and has been honored with several awards, including the Top Global Retail Minds and the Global COO Award. His mission is to inspire, empower, and support businesses and individuals to realize their fullest potential and generate a positive global impact.