Jose Diego Manzanera is the Founder & CEO of Gulf Business Consulting and Strategies, a firm based in the UAE specializing in business and investment management across the Middle East. With over 15 years of experience in the GCC, Jose has advised a diverse range of clients from ministers and diplomats to SME owners and entrepreneurs on navigating the complexities of business in the Arab world. A keynote speaker and expert in consumer neuroscience, he blends his deep understanding of neuroscience, psychology, marketing, and nonverbal communication to offer strategic insights into consumer behavior in the Middle East. Jose’s multidisciplinary approach helps businesses successfully integrate into regional markets while fostering cross-cultural intelligence.