Dr. Marian Lux is a distinguished CEO, shareholder, and academic, steering LuxActive KG and SWISDATA gGmbH. His ventures innovate in digital guest services, destination management, and support digital transformations across Europe. A lecturer at the University of Vienna, his expertise spans process mining, artificial intelligence, and data science. Dr. Lux earned his Dr.techn. in Computer Science from the University of Vienna, focusing on process mining. He holds a Master’s degree in Business Engineering and Computer Science from Technische Universität Wien. Dr. Lux has contributed significantly to public projects and peer-reviewed scientific research, blending practical experience with profound technical knowledge.