Markus Zadina is a distinguished marketing professional and entrepreneur with over 20 years of experience in the industry, specializing in SEO consulting and artist management. He is the owner of Markus Zadina – Art of Artists and Markus Zadina – Adaptive SEO, based in Austria and Vienna respectively. His expertise includes artist agency operations, where he excels in providing top-notch artists, speakers, and technical solutions for business events, alongside advising on venue selection, catering, and moderation.

With a deep-rooted passion for the performing arts, particularly magic, which he has nurtured since the age of seven, Markus combines his love for art with his professional skills. This unique blend underpins his approach to artist management, ensuring tailored and impactful event experiences.

Previously, as the Head of Sales at VSG Direktwerbung GmbH, Markus developed strategies and solutions for successful direct marketing campaigns, integrating offline and online elements to elevate client communications and achieve significant outcomes in customer acquisition and retention. His leadership in dialogue marketing was further recognized during his tenure as Vice President of DMVÖ, enhancing his profile as a leader in Austria’s marketing sector.