Purvi Munot is the Co-founder and CEO of Sav, an innovative savings ecosystem designed for young earners in the Middle East and Africa. Her career is marked by a deep commitment to enhancing sustainable economies and improving lives through technology-driven solutions. Previously, at Citi APAC from 2015 to 2020, Purvi led the development of groundbreaking consumer banking and payments products. She continued her fintech journey with Mastercard Advisors MEA in Dubai, innovating in the GCC’s payments landscape by managing launches of co-branded cards and digital payment solutions. Purvi combines a keen understanding of human psychology with technology to transform young residents’ financial habits in the region.