Umberto Chiatto is a seasoned Chief Marketing Officer at Xori Group, boasting over a decade of international experience across diverse industries including telecommunications, design, food & beverage, services, and refrigeration. With an Executive MBA from SDA Bocconi, Umberto has a robust track record of driving successful outcomes through strategic marketing, market analysis, CSR, product innovation, and digital transformations. His expertise also extends to e-commerce, CRM, and customer experience development, as well as effective partnership, sponsorship, sales, and people management. Prior to his current role, he significantly contributed to Cool Head Europe and Global Quality Italy, and managed global branding for Havaianas at Alpargatas S.A. in Brazil. Umberto’s career is also marked by roles at Visa and Alt Communication, spanning key cities such as São Paulo, Rome, Madrid, and Rio de Janeiro, reflecting his adeptness at navigating complex global markets.